YOUTUBE UPDATE IS OUT FOR EMAIL & SMART REPLIES

11 months ago
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YouTube Update On Email

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YouTube, which is an important video streaming platform owned by Google in it’s current update will quit sending emails to its users. The users who have chosen to get emails about new uploads, live streams, and premieres would stop getting any emails after 13 august 2020 from the channels they have subscribed to.

However, YouTube viewers will continue to get notifications on their mobile phones and desktops through the YouTube app or Chrome browser if they have turned on the notifications. The company has clearly stated the reason behind turning off these emails. The reasons stated by the company are (i) less than 0.1% of the emails are opened and(ii) users have complained that these emails cause inbox overload.

Although YouTube will stop sending new video emails, it will continue to send important emails such as information related to the account, obligatory service announcements, etc. YouTube has also said that turning off these emails have not impacted badly on watch time. It further added that this test has engaged a greater number of people with mobile push notifications and their subscriptions feed.

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YouTube Smart Reply

YouTube Smart Reply
YouTube Smart Reply

Smart Reply which was launched years ago by YouTube which engaged more users, YouTube has faced lots of challenges in launching this smart reply & even difficulty while providing user its update, previous month YouTube shared an update for the intelligent replies feature which is implemented in YouTube Studio which allows the creator to engage viewers in an easy manner.

Feature of Smart Reply

This feature helps the creator to give intelligent replies to the comment on their videos. YouTube has described and explained about how smart replies work differently for YouTube than for emails, in comparison to the lengthy emails which were dominated by formal languages, YouTube smart replies provide its users with the facility of language switching, abbreviated words, utilization of slangs, punctuation, and emojis.

Model Of Smart Reply

YouTube explains how this updated smart reply works, the model of the smart reply is like, it learns from the reply/comment which is made by the creator & accordingly it displays to the creator to reply on his video comment, this available right now only for English & rest language is under development, YouTube tells that for viewer & creator YouTube is different.

Model of smart reply how it works

YouTube tells that YouTube comment section contains different words, different language different slangs in a different language, huge use of emoji. YouTube explains how this current update of smart reply works, They decided to train SCL model for each language instead of separate model, this SCL model helps to learn model common things like numbers & emoji and learn them for another language too.

This SCL model helps in easy updates, multilingual set of suggestions revels the model cluster suggesting the replies for the comment which is very close to that comment, YouTube gives an example like if in a video there is a comment This is an awesome video then it is going to suggest thanks to the creator and for another language, it is going to suggest same & similar to the English suggestion.

Model Shows How Several Other Cross-Lingual Clusters Have Same Replies With Similar Meaning.
Model Shows How Several Other Cross-Lingual Clusters Have Same Replies With Similar Meaning.

This clustering shows how the model supports cross-lingual user experience for language which is supported, YouTube also shares a graph where the model shows how several other cross-lingual clusters have same replies with similar meaning. You Tube goal is to help the creator with smart reply suggestion, this has also trained model to identify which comment needs to be a smart reply.

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